Alasdair McLellanIs your city suffering because tourism is down and hotel rooms are empty? Here’s the solution: invite Adele to perform there.
According to Australia’s Financial Review, the sell-out concerts Adele did Down Under led to a huge boost in hotel occupancy in a number of Australian cities, including Brisbane, Sydney and Melbourne.
In Brisbane, hotel occupancy rose by 12% because more than 60,000 fans flocked to the city to see Adele perform two shows there. Her two stadium shows injected an estimated $40 million into the city’s economy as well, according to the Financial Review.
Adele’s sold-out shows in Sydney and Melbourne in March also resulted in single-digit percentage boosts in hotel occupancy.
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