PumaSelena Gomez wants to empower women with her latest Puma collaboration.
Her new Defy x SG sneaker, which drops September 18, bears her initials, “SG,” but it also stands for “Strong Girls.”
“The whole point is to take the focus away from me; it’s about what I believe in and what I choose to do with the platform I’m given,” she tells FootwearNews. “It’s much bigger than me and it’s much bigger than Puma — it’s about how you feel.”
She adds, “It’s strong — I never forgot to say the word ‘strong.’ The whole point of my line is for any woman who dresses up in athletic wear to feel strong and beautiful.”
Selena says she relates to those who don’t feel accepted or lack confidence, and she tries to incorporate her message of self-acceptance through her designs.
“I feel like I’m one of those people. I actually am one of those people,” she says. “I understand and I get what they’re feeling and what they are afraid of.”
She adds, “It’s O.K. that I’m not accepted this way. It’s O.K. that I’m nice and not intense. I don’t really care. I have to express my message to myself more than my fans. I would say that ‘I get it, I’m like you.’”
Selena’s first shoe launch with Puma, the Phenom Lux, was released in April. After her Defy x SG release, she’ll also be releasing the Defy Mid x SG and SG Runner in December.
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