In fact, Nielsen says the 91st Annual Academy Awards was watched by 29.6 million viewers, making it the most-watched entertainment telecast in two years. Its audience jumped by 3.1 million viewers from last year, and 13% in the key 18-49 demographic.
After all, who needs a long, sorta funny opening sketch when you’ve got Adam Lambert and Queen rocking the Dolby theater, Lady Gaga nuzzling Bradley Cooper and Spike Lee grabbing his first Oscar?
The Oscars audience even bested that of the 2019 Grammys by nearly 10 million viewers, and the audience for the 2019 Golden Globe Awards by 11 million viewers.
The telecast also drew the largest audience on social media for the evening, with nearly 18 million total social interactions, 76% of which were on Twitter, 20% on Insta, and 4% on Facebook. That marks a 21% jump from last year’s Twitter activity.