(NEW YORK) — Facebook is getting into the video content business with a new service called Watch, the company announced Wednesday.
Watch will feature content from a variety of media partners including Billboard, which will launch a show called “How It Went Down,” in which musicians will recount crazy stories; Time, Inc., which will offer “Celeb Moms Get Real,” a show in which famous mothers talk about parenthood; and Vulture’s “Fan Theories.”
There also will be content from National Geographic, Vox, A&E and various sports leagues like Major League Baseball, Major League Soccer and the WNBA.
The service will be personalized and organized around what a users friends and groups are watching, says Facebook.
Watch will begin rolling out today to a limited group of early user’s before going Facebook-wide at some point in the future.
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