Demi Lovato wants to “up-Lyft” aspiring artists.
The singer has teamed up with the ride share service Lyft to give four Miami drivers free studio time, as well as free VIP tickets to her show.
Last month, Lyft put out the call for local drivers/aspiring artists to audition for a commercial. The company then chose four winning drivers and sent them to the Gibson Guitar Showroom in Miami, where they were given the surprise opportunity to meet and perform for Demi.
One of the winners happened to be Jarae Womack, the niece of R&B/soul legend Bobby Womack and the great-granddaughter of the late, legendary “King of Soul” Sam Cooke.
The other winners included bassist Jermaine Walden, musician/filmmaker Conrad Clyde and producer/songwriter Eric Monterossa. All of the winners drive Lyft to help make their financial ends meet while they pursue their dreams.
“I was inspired by these four amazing Lyft drivers, and am so lucky to have had the chance to get to know their personal journeys and make it that much easier for them to pursue their love of music,” Demi tells Billboard in a statement.
She adds, “It’s always been important for me to use my platform to help and inspire others, and giving these talented Lyft drivers the opportunity to continue to make music and encourage them to follow their dreams meant the world to me.”
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