Clare GillenDaya’s always been about making music with a message, but with her latest single “Safe,” she delves deeper into her emotions than ever before.
The singer just released the music video for the track, which features her sitting in a pink bedroom reflecting back on a more innocent time. The song itself was inspired by the mass shooting at the Route 91 Harvest Festival in Las Vegas last October.
“It could be interpreted as a call to action with our government. But, more than anything, I just wanted to embody that emotion,” Daya tells Refinery29 of the song. “It is more of an emotional thing that I think everyone experienced after that day. I don’t want it to turn into this political thing and have there be sides to it. There aren’t any sides to humanity.”
She says that her new music has a more grown-up sound than her previous hits, “Hide Away” and “Sit Still, Look Pretty.”
“I think that this music is definitely more in line with what I had been wanting to make all along,” she says. “I think that ‘Hide Away’ and ‘Sit Still, Look Pretty’ were amazing songs and an amazing part of my career and my growth, but I think that ‘Safe’ feels like a whole other level of authenticity.”
Daya has also launched a #SafeIs campaign on social media, where she’s encouraging fans to share what “safe” means to them.
In an Instagram video, the singer reveals the things that make her feel safe, while also revealing that she has a girlfriend – who makes a cameo appearance in the video.
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